Aviagen VR Experience

Experience the Aviagen VR journey - Explore biosecure facilities safely.

Immerse yourself in the future of poultry breeding. Discover more about how VR can transform your marketing and training.

Overview

Aviagen provides poultry breeding stock to customers around the world. Their farms meet the most rigorous standards of cleanliness, safety, and bird welfare. Part of this commitment is strict adherence to biosecurity protocols, which means it is neither practical nor desirable to organize physical customer visits on-site.

Aviagen approached VRG with a brief to incorporate Virtual Reality into their training academy as a way for customers at seminars to tour the facilities and farms using a synchronized VR presentation. This is an ongoing project, and VR has become an integral part of their customer seminars in Bangkok and across South East Asia.

Highlights

"Take a Step Into an Aviagen Farm"

This pilot project is intended to deepen the learning experience by immersing customers in a realistic farm environment. The user can look all around the facilities as details and areas of interest are pointed out by expert presenters, also in VR.

Synchronized Group Experience

At short notice, we were able to provide a reliable, synchronized platform with Oculus Go headsets for 70 attendees. With our team of VR staff and our partners, we built a robust system that allowed all attendees to get a shared experience, touring Aviagen facilities in New Zealand from the conference hall in Bangkok, guided by Aviagen's own experts.

Impactful Feedback

Feedback from the attendees was fantastic. It was not just a talking point but a shared experience that some said "really felt like being there." We look forward to developing this pilot project further, so expect to see more of this exciting innovation at future Aviagen events.

Project Details

Client: Aviagen
Location: Bangkok (Event), New Zealand (Virtual Tour)
Platform: Oculus Go / Mobile VR
Use Case: Training Academy, Virtual Tour, Marketing

Key Achievements

Successfully deployed synchronized VR experience for 70 simultaneous users
Created immersive biosecure facility tours accessible from remote locations
Integrated expert-guided presentations within the VR environment
Became an integral part of Aviagen's customer seminars across South East Asia
Received outstanding feedback from attendees who felt truly present in the facilities